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Innovation: Marketing scientific research services
Abstract:
Marketing scientific research and related technical services to industry is of increasing importance to research laboratories facing declining government funding. At the same time, many firms see such organizations as attractive potential resources, including previously inaccessible large-scale research expertise and infrastructure.
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Seth Godin on scientific marketing
Seth Godin has authored more than 10 books on marketing, all of which we recommend to our clients.
Here is a summary of 10 tips he offered in his blog under the topic of “scientific marketing”
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